Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Competitive Intelligence for Enrollment Leaders
Get guidance on today's competitive higher ed marketplace and how enrollment leaders can improve enrollment growth.
Institutional Policies on the Use of AI in Marketing and Communications
EAB’s analysis shows that policies for AI use in marketing and communications are still taking shape, but several…
AI Is Reshaping College Search. Are You Ready?
Assess your readiness for AI-driven college search. Download this diagnostic to evaluate 8 key capabilities and strengthen your…
The New Path to Enrollment: Three Shifts Shaping College Choice
Discover what truly drives college enrollment decisions, straight from 9,500+ students.
Students are using AI in college search. Counselors may not see it happening.
New research reveals a growing gap between student AI use in college search and counselor awareness, with major…
Do you have a healthy recruitment ecosystem?
Build a stronger student recruitment ecosystem with acquisition, connective, and reinforcement sources that guide prospects from awareness to…
3 ways graduate enrollment leaders can protect staff capacity
Graduate enrollment leaders face rising workloads and burnout. Learn 3 strategies to build staff capacity, reduce strain, and…
What Does It Take to Own Graduate and Undergrad Enrollment?
Experts discuss why enrollment leaders are increasingly asked to manage both graduate and undergraduate recruitment, and offer tips…
Mastering Digital Strategy to Boost Enrollment
Experts share insights from EAB’s latest survey of marketing and enrollment leaders, highlighting how AI is reshaping student…
Enrollment Marketing in the Age of AI: What Comes Next?
Experts discuss how AI is transforming the college search process and how institutions are adapting recruiting practices to…
4 Key Strategic Enrollment Analyses
Discover the four analyses we provide to our enrollment partners to help them understand where they can make…
Appily Awareness Marketing in Action
Students explore everywhere—your marketing should too. Use Appily Awareness Marketing to stay visible and influence enrollment decisions.
Navigate360: The AI Trail Guide for Enrollment
Learn how AI embedded in the Navigate360 CRM guides students and extends staff capacity across the enrollment journey.
The AI shift in college search
These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Can students find what they need on your .edu?
Use this quick diagnostic to see whether your key enrollment pages are discoverable in AI and traditional search.