Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
GenAI Employer Interview Guide
This tool will help professional and adult education leaders engage employers with generative AI training.
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Microcredential Resource Center
This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional…
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Building a High-Performing Lead Generation Strategy
Discover how enrollment teams can audit common lead sources and identify opportunities to build a high-performing strategy.
Innovative Curricula Analysis for a Master of Public Health
This research examines how leading MPH programs are balancing workforce alignment, student demand, and program differentiation through innovative…
Graduate Enrollment Guide: What Leaders Can Do to Build Capacity and Capture Growth
Graduate enrollment growth is getting harder. Discover how higher ed leaders are adapting to reach selective students and…
Review of Lifelong Learning Programmes, Market Opportunities and Organisational Structures
Drawing on examples across Ireland and the UK, we outline how institutions design and scale lifelong learning portfolios.
How enrollment leaders are using AI—and where the biggest opportunities still exist
AI adoption in graduate enrollment is rising, but teams face challenges in AI search visibility, marketing strategy, and…
3 ways graduate enrollment leaders can protect staff capacity
Graduate enrollment leaders face rising workloads and burnout. Learn 3 strategies to build staff capacity, reduce strain, and…
The graduate funding shift is here. Are your pricing and aid strategies aligned?
Graduate enrollment is shifting as Grad PLUS ends. Learn how borrowing limits impact demand, pricing, and NTR—and 3…
Grad PLUS Ends July 1: Are You Ready?
Experts discuss the end of Grad PLUS loans and new federal borrowing limits, explaining what the changes mean…
The Graduate Enrollment Playbook Has Changed
Experts discuss how political and technological developments are forcing graduate enrollment leaders to shift lead-generation tactics.
Inside The Adult Learner Mindset
In this episode, EAB’s Val Fox and Todd Heilman explore how adult learners research, evaluate, and choose whether…
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Profiles of your future graduate and adult students
Explore 4 adult learner profiles based on 8,000+ survey responses to improve graduate recruitment, enrollment, and engagement strategies.
Meet your new graduate and adult learner infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.