Creating and advancing opportunities for graduate students
Graduate enrollment is a top priority for many institutions, but growing enrollment is a challenge in today's changing market. EAB has the research, solutions, and marketing expertise to help you achieve your enrollment goals and prepare for the future.
What Makes Our Graduate Marketing & Enrollment Solutions Different
Expertise at Every Stage of the Graduate Enrollment Funnel
EAB offers a comprehensive suite of solutions to tackle graduate recruitment challenges from every angle. From program planning services to unrivaled access to diverse student audiences and responsive campaign design, we drive results with a cutting-edge, highly coordinated, research-backed approach.
Real-Time Analytics & Marketing Intelligence
Our partners have 24/7 visibility into campaign performance data to help make strategic decisions efficiently. At EAB, we have dedicated teams conducting rigorous, ongoing testing and data analysis across our 480+ graduate marketing and enrollment partners. This data allows us to surface new best practices faster than digital marketing agencies or OPMs and execute our marketing campaigns with up-to-the-minute intelligence.
Partnership Beyond Expectation
We operate as an extension of your graduate enrollment and marketing teams. EAB Strategic Leaders get to know your school and your goals inside and out, bringing every possible resource to bear for your success. Each year, over 95% of enrollment partners choose to continue their collaboration with EAB.
Helping partners outperform the market
480+
Institutions partner with us on graduate marketing and enrollment
18%
Average graduate enrollment growth for Adult Learner Recruitment partners
70%+
Lower cost per lead compared to Meta, LinkedIn, and Paid Search acquisition
Our Solutions
Adult Learner Recruitment
Future-proof your graduate, online, and adult enrollment strategy
Colleges and Universities, Community Colleges
Recruit, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies.
Appily Advance
Reach more right-fit students with a diversified acquisition strategy
Colleges and Universities
Generate cost-effective, high-quality leads across graduate business, health care, education, and degree completion programs.
Professional and Adult Education Advisory Services
Secure your share in a competitive market
Colleges and Universities
Compete in a crowded market and achieve institution goals with EAB’s best-practice research, analytics, and team of advisors.
Virtual Tours
Bring your campus experience to life from anywhere
Employers, Colleges and Universities, Community Colleges
Engage prospective graduate students with a best-in-class, interactive virtual tour that tells your unique brand story and increases yield.
Graduate Financial Aid Optimization
Protect Revenue and Navigate Uncertainty with Confidence
Colleges and Universities
Design and optimize pricing and aid strategies that strengthen enrollment, improve competitiveness, and protect net tuition revenue.
Hybrid
Transform your digital presence—at global scale
Colleges and Universities, Graduate and Online Programs
Expand global digital reach with award-winning digital strategy, marketing, and creative powered by proprietary AI and analytics.
All Graduate Marketing and Enrollment Solutions
Filters:
Colleges and Universities
Graduate and Online Programs
Adult Learner Recruitment | Full-Funnel Grad Enrollment Solution
Reach, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies
Learn More
Appily Advance
Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs
Learn More
Financial Aid Optimization for Graduate and Professional Programs
Using advanced modeling and real-time insights, we enable graduate leaders to test trade-offs, refine aid policy, and make more confident decisions in a changing financial landscape.
Learn More
Navigate360 Enrollment CRM for Graduate Programs
Simplify recruitment, strengthen engagement, and grow graduate enrollment with higher ed’s most trusted CRM, powered by responsible AI.
Learn More
Professional and Adult Education Advisory Services
Employer-focused market research, recruiting studies, and implementation resources to help you support your goals
Learn More
Test Solution
Blog
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